Product bundles solve this problem, and overall, are a way to make your online store more versatile and help serve customers better, increase your average order value, and move more inventory. It's a much better option than creating product pages for "the set" and "the individual items" as that could cause problems with your inventory, like keeping many of your items tied up in the sets when customers are waiting to purchase them individually. Rather, bundles are ideal when you want to give customers the option of purchasing a set or buying one of the products individually. In that case, the set itself is better off as a single product. Providing a bundle can also reduce the need for customer service in the case that a customer buys a product and then has trouble finding the best accessories for it.īundles aren't meant for items that are only sold as a set. This is convenient for customers and can be beneficial to merchants as well, as it serves as another way to direct customers toward buying additional items beyond showing them a selection of related products. Product bundles are groups of items sold together, often at a discount. In this article, we'll discuss product bundles, how they work, and strategies for using them. Regardless of why, some customers are going to want to purchase certain items together anyway, so why don't you make it easier (and more tempting) for them?ģdcart's Product Bundles functionality is a built-in tool for that exact purpose. For some small products, like samples, it simply makes more sense to purchase them as a group. Other products are intended as accessories to another item and cannot even be used alone. This could be because they're used for similar purposes as part of an unofficial set, or because they complement each other in some way.
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